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The
Barrio 305 Broadband Video Channel |
Barrio 305 programming
spans multiple genres, offering category specific opportunities
that allow advertisers to communicate their brands organically
in relevant settings. Combining limitless product placement
and integration opportunities with relevant content, Barrio
305 effectively reaches its demanding young audience in
ways that traditional media cannot.
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The
Barrio 305 Social Network |
Barrio 305 believes
in putting our audience in complete control of their entertainment
options. That's why we provide our users with our exclusive
on-demand broadband video content. However, our on-line
community needs a youth oriented platform in which to
express and meet other like-minded individuals who share
their love and passion for all things latino, urban and
hip.
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The
Barrio305 Wireless Mobile Video Channel |
In January 2006,
Barrio 305 has acquired its own channel entitled “Barrio
305” on the Sprint PowerVision en Vivo network through
the MobiTV ( www.mobitv.com ) wireless mobile network.
The MobiTV network is on the major wireless carriers such
as Cingular, Sprint & Verizon. Barrio 305 will broadcast
its original programming as well as music videos.
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| As
Mentioned in: The Long Tail by Chris Anderson - Pub. Date: July
2006 |
Excerpt from:
The Long Tail
By Chris Anderson
Wired Magazine, Editor in Chief
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Chapter: TV
Outside the Box
"But there is another class of video, one designed
from the start to be distributed on the internet. This
sort of video-the product of the spread of digital camcorders
and desktop animation tools-has few such legal encumbrances.
Created from scratch to be streamed for free online, it's
already proving to be the richest, most entrepreneurial
source of programming for a post broadcast age.
Consider Barrio305, a Web only television service for
Reggaeton music videos,interviews and urban Latin culture.
"Think MTV....but in Spanglish," says its
cofounder, Noah Otalvaro." |
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| Miami
Herald: Business Section, Cover Story March 04, 2006 |
March 4, 2006
Barrio305.com aims to be the website for urban
latin culture.
By Christina Hoag |
"Barrio305.com
stands on the vanguard of brand new video distribution
technologies and business models for broadband Internet
and wireless phones.
It's stuff that promises to reshape the media industry
as the number of broadband Internet users -- now at 40
million U.S. homes -- grows, giving more consumers the
ability to download TV from their PCs." |
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| Digital
Content Produce, Feature Article - Pub. Date: April 2006 |
April 1, 2006
Worldwide Reggaeton
By Cody Holt |
"...the
reggaetón music scene exploded on the U.S. mainland,
and Barrio305 was one of the first websites to capitalize
on it by offering music videos and other original content
to one of the fastest growing demographics in the U.S.
— bilingual, bicultural Hispanics ages 14 to 30.
“This is the first time something this big has happened
in the Latino community, and we realized it pretty early,”
says Noah, referring to the music genre that mixes Spanish-language
hip-hop with complex Caribbean rhythms. “We happened
to be in the right place at the right time.”
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Jeff Bartee
Vide President of Content
MobiTV |
"''MobiTV
is always trying to reach new audiences through entertaining
and rich content…Our partnership with Barrio305
gives our subscribers access to never seen before hip
and urban content that's ideally suited for the Latino
market we want to serve in a bigger way.''
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Release 1.0
Esther Dyson's Quarterly Report
Vol. 25, No.1
March 2006 |
“Last
May to October, Brightcove ran a “VIP Beta”
with independent producers, existing small and medium
size cable channels, VOD networks.... After making many
requisite tweaks the company then launched a second beta,
still on an invitation only basis.
The expanded beta includes...Barrio 305, Eco-Nova Productions
and national media brands such as National Lampoon, Oxygen
Network, Reuters and The New York Times.”
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| As
Mentioned in: BusinessWeek "Is the Web the New Hollywood?"
Jan. 23, 2006 |
January 23, 2006
Is the Web the New Hollywood?
By Heather Green |
“In
the past people only had the chance to license their content
to networks, says Jeremy Allaire, founder and CEO of Brightcove.
'Now that's not the case'...Brightcove last year began
rolling out a publishing and distribution platform that
big and small producers can use to create their own online
channels. For instance, this January, Barrio 305, an online
music production company in Miami that creates hip-hop
and Hispanic R&B videos, used Brightcove to create
its own channels that it syndicates to other online sites.” |
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| MultiChannel
News Pub. Date: February 2006 |
February 13, 2006
Cable Channels Vie for Young Latino Audiences
By Luis Clemens |
“Miami-based
production company Barrio 305 is turning to IPTV as its
primary distribution platform, along with podcasts and
a Web site. Much of its content — Reggaeton dance
music, women and cars — is available online where
co-owners Antonio and Noah Otalvaro say young Latinos
can easily find it.
“There has never been a better time to be a content
producer,” said Antonio Otalvaro. In part, he is
referring to the fact that it is much easier to negotiate
a distribution deal with an IPTV firm than to secure cable
or satellite carriage. The other factor is the spread
of broadband usage by Latinos. A recent study by Forrester
Research determined that 64% of U.S. born Hispanics are
online and 51% have broadband access.” |
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| Palm
Beach Post, Edición en Español, Cover Story -
Pub. Date: March 24 2006 |
March24, 2006
Ciber Conexiones
By Ana Valdes |
"Quieres
lanzar tu propio video? Quieres saber el último
del reggaetón? Quieres chatear en español?
-- www.Barrio305.com -- Ciber conexiones.
Entrate de la nueva movida virtual."
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Adam Berger
Vice President of Strategy & Marketing
Brightcove |
"'We
believe Barrio305's content and demographic will be very
appealing to advertisers…These guys are an example
of content that wasn't so readily available before.''
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Winter Music Conference 2006
Panelists
Saturday, 3/25/06
Panel: 21st Century Marketing and Revenue
Streams
Regency Ballroom
Wyndham Hotel, Miami Beach
Sunday, 3/26/06
Panel: Music and the Media
Miramar North Ballroom
Wyndham Hotel, Miami Beach |
21st
Century Marketing and Revenue Streams
Maximize the value of your catalog by taking advantage
of new media opportunities; ring tones, gaming, film,
TV advertising and other ground breaking markets. An informative
discussion geared toward the artist and advertiser alike.
Panelists: Noah Otalvaro - Barrio305, Eiko Media Incorporated,
Craig DeGraff - Warner Music Group Dan Curtin - Metamorphic
Recordings
Music and the Media
With so many media formats out there today, getting publicity
and making headlines can be tricky. Topics include everything
from traditional formats to blogs, market trends and ethics
of media.
Panelists: Antonio Otalvaro Barrio305, Paul Dailey
XM Satellite Radio, Tony Lesesne In Focus Magazine, Toni
Zeoli Netmix.com |
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'Barrio 305 can help you bridge the gap between traditional,
broadband, social and wireless media through a variety of services
ranging from the strategic planning phase to creative execution.
With over 90 million members and one of the most popular web
sites on the Internet marketing on Myspace is one of the most
effective methods to reach a targeted audience.
By targeting your key demographic based on any criteria such
as age, ethic background, hobbies, musical taste, gender and
many more criteria we can send send messages, post bulletins
or comments of your advertisements.
We also provide similar services for the other social networks
such as Friendster, Tagworld, Hi5 and more. |
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Inquiries from prospective partners, analysts, investors and
portfolio managers seeking additional information about Barrio
305 and the exciting opportunities that lay ahead in this industry
are invited to contact us at:. bizdev@barrio305.com |
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| Business
Development |
| Noah
Otalvaro leads the business development, information
technology and marketing strategies for Barrio 305.
He is one of the founding members of WallStreet Electronica,
an online broker dealer that is privately held and that
has been ranked among the top online brokers by Barron's
for the past ten years. He was responsible for the development
and implementation of WallStreet Electronica's IT infrastructure
-- managing the data center operations, network design
& connectivity, and development of the firms proprietary
online trading platform. He also led business development
and marketing initiatives for WallStreet Electronica.
Noah graduated from Boston College in 1991 with a degree
in Psychology. |
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Creative
Direction |
Antonio
Otalvaro, a graduate of Pratt Institute in New York, is
the Chief Creative Officer and Producer for Barrio 305.
Following his graduation he worked as a freelance editorial
illustrator and as a creative assistant at McCann Erickson
and DMB&B. His most notable work as an illustrator
was a highly prestigious commission to showcase the Advertising
Club of New York's Andy Awards Annual in 1996. In that
same period his work as a designer was also recognized
when he was selected to participate in the Art Director's
Club first ever exhibition of "New York's Most Wanted
Young Gun's" exhibit. Following these accomplishments
he was invited to contribute as a conceptual artist at
Fabrica, the Benetton Think Tank in Italy. Antonio worked
directly under Oliviero Toscani, the individual responsible
for Benetton's controversial campaigns throughout the
80's and 90's. While at Fabrica, Antonio developed communication
strategies for entities such as Greenpeace and the United
Nations. Following his residency at Fabrica, he was offered
the highly coveted position of Creative Editor (combination
of Editor in Chief and Creative Director) for Benetton's
Colors Magazine. At the time, the Colors circulation was
400,000, with distribution in seventy-five countries and
produced in eight different languages. During that period
Antonio produced issues 29 Heart, 30 Water and 31 Night.
Upon his return to the United States Antonio made the
switch from print media to digital media when he joined
his brother's at WallStreet Electronica to lead the design
team and develop marketing strategies for the online broker
dealer.
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